Hotelbeds is increasing its market share both inbound and outbound across Japan with particularly strong growth reported inbound into the cities of Tokyo and Osaka .
Investments focussed on adapting its Japanese product portfolio and content to better meet the needs of a diverse client base have provided strong returns. In addition, the localisation of Hotelbeds’ online platforms and XML tools into Japanese, together with call centres offering local language assistance, have been important drivers of this growth.
Hotelbeds focus on adapting to each local market is delivering similar rewards across the rest of the Middle East and Asia Pacific (MEAPAC), the company’s largest geographical region. Among the many different markets, Hotelbeds efforts in Indonesia are particularly noteworthy with its product portfolio now more accessible than ever to local agents through the localisation of all online platforms and contents into Bahasa Indonesian.
Furthermore, Hotelbeds continues to differentiate its product offering across the MEAPAC region through the development of its Preferred Partnership Agreements and Key Partners portfolio, with 170 new additions in 2014.
The Middle East also stands out as one of the most important markets in the region, with significant investments in both sales and contracting teams. Dubai remains the best-selling Middle Eastern city destination for 2014, followed by Doha and Abu Dhabi .
Pablo Aycart, Regional Managing Director MEAPAC Hotelbeds, highlighted: “MEAPAC is a key market for Hotelbeds and is forecasted to be one of the fastest growing regions for many years to come, with cities such as Tokyo and Osaka experiencing increases unseen until now.
Through a solid commitment to innovation and adaptation in this ever-changing market-place, we will be able to continue to consolidate our participation with the objective of delivering efficient and customised solutions to all our partners.”
Customisation and localisation have clearly become key drives of Hotelbeds’ success allowing the company to provide partners and suppliers with adapted solutions that better meet their specific needs.