launches the idream, itravel initiative

8th Jan 2013 launches the idream, itravel initiative

Has ‘travel the world’ been an item that’s sat on your to-do list for far too long? Then 2013 is the time to make a change, and is helping to make that happen with the launch of idream, itravel, a new competition giving fans the chance to take a tour of their dream European destinations.

Speaking to tourists and locals in the key European cities of London, Rome and Paris, will document their travel hopes and dreams in a three minute video – which can be seen on YouTube and Vimeo, as well as on the brand’s website. Capturing real emotions and the inspiring and uplifting feeling that travelling the world can provide, the video aims to inspire others to get involved in sharing their own memories.

Fans can share the idream, itravel page with their friends and family and the prize available for doing so is 10 nights in top European hotels (including Switzerland, Italy, Spain, Turkey and Belgium) along with €2013 spending money.

Bloggers who post and link back to the idream, itravel competition page will also have a chance of scooping more prizes, including the following:

GRAND PRIZE: A six night tour of Italy including stays in Rome, Florence and Milan
1ST RUNNER UP: A total of four nights in the European capitals of Berlin and Stockholm
2ND RUNNER UP: A two night stay in Rome


The idream, itravel competition will run from January 3rd – January 31st 2013 and is open worldwide for participants over the age of 18.



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