More than 1,750 of Europe’s hospitality technology elite attended the second Hospitality Technology Europe (HTE) show in London last week, despite a two day Tube strike that threatened to cause havoc for attendees. And, having grown by nearly 60 per cent since 2013’s first-ever edition, the 2014 show saw an event floor, panel discussions and supplier masterclasses all packed with buyers fresh with market optimism.

A variety of exhibitors were at Earls Court 2 representing the hospitality technology industry and showcasing some of the most advanced products and services on, and about to hit, the market place. The two day event also included keynote addresses from industry leaders: Allie Hope, Head of Development and Acquisitions for Virgin Hotels and Randy Dearborn, VP of Multimedia and Guest Technologies for MGM Resorts and Hotels USA.

First-time exhibitor John Snilsberg, managing director of hotel and resort management software company Cenium commented: “Building brand awareness is our key focus and the show has provided a great platform for us to realise this ambition. The size and positioning alongside Travel Technology Europe and the Business Travel Show has also enabled us to develop further opportunities and we look forward to returning next year.”

Matthew Stubbs, CEO and Founder of Meetings Maker added: “This is our first year exhibiting at the show which has been a key part of our launch strategy for Meetings Maker. We have found an encouraging level of interest in the product and look forward to developing a new range of prospects both in the UK and beyond as a result.”

For the second year running Hospitality Technology Europe welcomed exhibitors from guest technology, revenue & distribution, property operation, infrastructure and sales and marketing sectors to meet with new prospects, catch up with existing clients, exchange business cards and seal deals with hospitality technology buyers.

Claudia Harris, event manager, Hospitality Technology Europe commented: “Since our inaugural show the team has worked tirelessly to deliver a show that was bigger and better than last year. The feedback from exhibitors and attendees has been overwhelmingly positive and we look forward to next year’s edition at Olympia with even more exhibitors and an even fuller conference programme.”

Boasting over 25 thought-provoking learning sessions, practical case studies and interactive events, such as supplier masterclasses and industry round tables, Hospitality Technology Europe provides the industry with a relevant forum in which to share best practice, enhance guest experience, and improve business efficiency and revenues.