Hoseasons Group holds ground during difficult period

9th Feb 2012
Hoseasons Group holds ground during difficult period

Hoseasons Group saw holiday sales increase fractionally over 2011 when compared to the previous year the organisation revealed earlier.

Hoseasons – which operates Cottages4you, English Country Cottages and its own brand properties – sold 1.5 per cent more holidays than in 2010, buoyed by TV advertising.
In total the group sold nearly 2.3 million UK-based holidays.

The Cottages4you brand enjoyed a bookings increase of four per cent, while Hoseasons saw bookings rise by 2.5 per cent.

Hoseasons Group managing director Geoff Cowley said: “The fact these brands are up means others are slightly down, and this is a reflection of the marketing we have done on TV behind these brands.

“You can’t go on TV with everything; you have to have a sensible focus.”

He added the group had seen a continued shift towards short breaks and last-minute bookings.

Over a third of peak season holiday bookings now come within six weeks of the departure date Cowley explained.


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