Holland America Line launches ‘Dream Cruise’ sweepstakes on Facebook

Holland America Line launches ‘Dream Cruise’ sweepstakes on Facebook

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

‘Top Picks’ Features Diverse 2013 Cruise Destinations
All Holland America Facebook fans have the opportunity to share their travel desires on Facebook. By choosing from 12 stunning images, fans get to showcase their top three cruise destinations for 2013 and share these favorites with friends via their Facebook wall; however, doing so is not required for sweepstakes entry. The Dream Cruise sweepstakes may be viewed at http://www.facebook.com/HALCruises?v=app_100762796696219.

To enter the sweepstakes, Facebook users must “like” Holland America Line’s Facebook page, while current Holland America Facebook fans will click on the “win a cruise” icon on the line’s Facebook page. The entry form must be completed for a chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)

New Enhancements Simplify Cruise Guest “Roll Call” & Extend to Post-Cruise
The sweepstakes is just one of the cruise line’s latest Facebook initiatives. To further cultivate interactivity for guests, Holland America Line has enhanced the popular Roll Call tab, making it easier for Holland America Facebook fans to connect and stay in touch with fellow shipmates who are traveling or have sailed on the same cruise.

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New enhancements include improved cruise search functions and the ability to “Roll Call” for up to three months after the cruise to re-contact new cruise friends met on board and share stories and photos.

Guests just click on the Roll Call icon, enter the month of their cruise and the ship name to “join” and begin getting or giving advice, asking questions about what to do while on their cruise, and sharing the excitement. Roll Call cruisers may also set up an exclusive shipboard “meet and greet” in advance through the line’s Onboard Events team. Holland America Line Roll Call may be viewed at http://www.facebook.com/HALCruises?v=app_209690075711823.

“Not only can our Facebook fans meet other guests on their cruise through Roll Call, but they also can talk about their experiences, share tips and photos and even win an exciting cruise with us,” remarked Meadows.