The 102-room Holiday Inn Express Manisa is scheduled to open in early 2014 in Turkey. The property will operate under a franchise agreement with Procons Turizm and be managed by T&T Consulting who currently manage the Holiday Inn Express Istanbul - Altunizade.

This is the latest development for IHG, which celebrated its highest number of openings in Europe in 2012 for four years, opening 39 hotels throughout the region. 

It also reported a successful year for hotel signings, with the company adding a further 48 hotels, 7,012 rooms, to its European pipeline. Holiday Inn and Holiday Inn Express accounted for over 70 per cent of 2012 signings.

Yalin Yaltirakli, IHG’s Development Director for Turkey said: “Manisa is one of Turkey’s key industrial centres and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery.

“Holiday Inn Express is a great brand for Manisa as it focuses on convenience and comfort at great value. It’s ideal for business travellers who are on the go as it offers exactly what they need – a great night’s sleep in a high quality project and a free breakfast.  Every year 100 million people stay at a Holiday Inn brand family (Holiday Inn and Holiday Inn Express) hotel around the world. They know they can expect a consistent, refreshed experience at an affordable price wherever they are.

“IHG currently has 16* hotels in Turkey, half of which are in the Holiday Inn brand family. This is an exciting signing as we continue to strengthen our pipeline and presence in the region.”

Manisa is a key industrial area of Turkey, and the project will target business travellers who frequent the area for its manufacturing plants. It’s practically located for the industrial zone and only 35 minutes from Izmir airport