As agents look to maximise every opportunity to generate additional revenue, Holiday Extras has announced developments to the technology powering its websites. Partners and the travel trade will now benefit from a speedier booking process and a wider range of products.

Complex add-ons such as hotel transfers or currency cards; natural catastrophe cover and insurance as an add-on; meet and greet parking as an upgrade; text flight and journey alerts or confirmations as an add-on; and airport lounges as an add-on are all now quickly and easily bookable through Holiday Extras.

Holiday Extras recently started working with Felix Geisendörfer, an expert in the Node.js field, to develop its new Application Programming Interface (API) as part of the company’s £1.5 million investment in hassle-free web technology. Felix and a team of eight Holiday Extras web developers have been working on the project at the Kent-based business.

James Lewis, Head of Online Partnerships at HolidayExtras.com, said: “We know that agents can find booking add-ons time-consuming and confusing. We are confident that our booking process is one of the fastest and easiest in the travel trade, offering the widest range of market-leading products and fantastic opportunities to maximise the value of every booking.

“With trading conditions as they stand, many savvy operators are focusing more heavily on add-ons this year. Some of our partners increased their ancillary sales by more than 200% in January. It makes sense - not only will selling our products increase revenue in the short term, it will help to increase customer satisfaction and repeat booking.”