Sabre Corporation has signed a comprehensive technology agreement with China-based HNA Hotels & Resorts.

Sabre Hospitality will serve as HNA’s primary technology provider for its critical operations and marketing systems, including the Sabre SynXis central reservations system and Sabre Guest Connect Booking Engine.

HNA also will leverage Sabre’s full complement of distribution channels.

HNA officials selected Sabre Hospitality Solutions because of its broad portfolio of seamlessly integrated software, which solved HNA’s primary challenge of having multiple, unrelated systems across their properties.

“Sabre has solid, proven technology and a rich history of delivering innovative solutions to the travel industry,” said John Kidd, president of HNA Hospitality Group.

“Sabre was the best choice because of its best-in-class solutions that are aligned to our growth strategy.”

With two properties already outside of China, HNA will continue its international expansion. 

Sabre plans to play a pivotal role with HNA to help them achieve their growth goals.

“Our unrivalled portfolio of integrated solutions will provide HNA with the tools they need to increase revenue, improve operational efficiency and enhance the end-to-end guest experience,” said Alex Alt, president and general manager of Sabre Hospitality Solutions.

“The unique combination of Sabre’s global reach to travellers combined with unparalleled marketing expertise will enhance and strengthen HNA’s continued expansion efforts.”

More Information

The HNA Hospitality Group was founded in 1997 by the Hainan Airlines.

Today, HNA Hospitality Group owns and manages many hotels and counts among the top three hotel management companies in China.

The group also established a series of commercial hotels, resorts, economy hotels, as well as golf driving ranges.

Recent count includes 66 hotels with more than 12,000 guestrooms.

The group’s constant pursuit for service excellence coupled with innovation and creativity come to embrace many new concepts, modern approaches, and cutting-edge systems in hotel management and operation, while deeply rooted in the values of tradition and cultural heritage.

The indefatigably spirit of the HNA Hospitality Group composes the propelling forces in ranking it a home-grown hospitality brand truly worthy of being China’s pride.

There is more on the official website.