Hilton launches mobile booking tool

Hilton launches mobile booking tool

Hilton Hotels is launching a mobile web application that will offer customers full booking capabilities, initially in the UK and Germany with a view to a global roll-out.

The solution, created by Mobile Travel Technologies, enables travellers to search and select a hotel, view hotel information and images, plus make and change bookings. It will be launched this Friday and also includes a dedicated version for the iPhone.

“By launching local mobile services for Hilton customers in the UK and Germany, we not only improve customer service, but create a new distribution channel for our products,” said David Boni, Hilton Hotels.

The iPhone Downloadable and Web App versions of the site maximise the use of iPhone multi-touch technology. For Hilton HHonors members, they can follow a simple log-in to view a points summary and have the added benefit of quick booking, with certain fields pre-populated.

Hilton Mobile (mobile.hilton.co.uk and mobile.hilton.de) use MTT’s mobile hotel platform, m2bed, to automatically directing customers to a view of the site optimised for their particular device. A free-text search allows travellers to quickly locate a particular hotel, find directions or check hotel facilities, and the site has ‘click to call’ capabilities throughout for those users who want to speak to the Hilton call centre.

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