Hilton launches eforea: spa retail expansion for festive season

22nd Nov 2011
Hilton launches eforea: spa retail expansion for festive season

Hilton Hotels & Resorts has introduced a collection of skin care products from its global spa concept eforea: spa to its consumer retail site.

Popular facial and body products from eforea product providers Peter Thomas Roth, Kerstin Florian, LI’TYA and VitaMan will be available on the site starting November 25th.

The date is commonly marked in the United Sates as Black Friday; the start of the holiday shopping season. 

The collection includes the cutting-edge Clinical Peel & Reveal Super Spa Strength Dermal Resurfacer from Peter Thomas Roth, who also created the new in-room bath amenity line for Hilton Hotels & Resorts.

“The start of the holiday gift-giving season is a perfect time to share our most popular eforea: spa at Hilton products on our website,” said Tyra Lowman, senior director global spa brands, luxury & full service, Hilton Worldwide.

“The eforea concept strives to help our guests emerge brighter and we hope our carefully curated product collection helps shoppers bring what they love about eforea: spa at Hilton into their everyday lives.”

A Black Friday sale offers 20 per cent savings for all eforea spa products on the site when guests use coupon code: EFOREA20.
The offer is valid November 25th, 2011 through November 29th, 2011.

eforea: spa

eforea: spa at Hilton launched in October 2010 as the first global spa concept from Hilton Hotels & Resorts and features three signature treatment journeys along with a modern, sophisticated aesthetic and top quality product partners.

eforea is one of the world’s fastest growing spas with seven open locations and more than 90 additional spas in development.

Current eforea locations include: Hilton Short Hills (New Jersey, U.S.A.; Millennium Hilton Bangkok (Thailand); Hilton On The Park Melbourne (Australia); Hilton Pattaya (Thailand); Hilton Queenstown (New Zealand); Hilton Surfers Paradise (Australia); and Hilton Baku (Azerbaijan).


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