Hilton Hotels & Resorts continues to bring its “Stay Hilton Go Everywhere” story to more Chinese cities by joining force with reality competition series, The Amazing Race: China Rush Season II.
The Amazing Race: China Rush is a local version of the world famous series The Amazing Race produced by Shanghai Media Group and in association with Disney-ABC International Television Asia Pacific. Built upon the success enjoyed by the 12-episode reality show in 2010, the show is now in its second season featuring an exclusive hotel partnership with Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide.
The iconic hotel brand, which has more than 20 years of experience in China, is leveraging the program’s travel theme to showcase its rapid expansion of city hotels and beach resorts across China. The Amazing Race: China Rush Season II began airing on Dragon TV and ICS August 7. Fans of the show will also be able to join in the viewers contest to win a stay in one of the eight Hilton Hotels & Resorts properties currently operating within China.
“This collaboration of TV sponsorship and content integration in China represents our increasing focus on remaining a relevant, leading brand within the local market,” Dave Horton, global head, Hilton Hotels & Resorts, said. “The unique format of participants racing across the world is the perfect fit for our ‘Stay Hilton, Go Everywhere’ campaign. This series provides us a unique opportunity to showcase the myriad of Hilton destinations and experiences within China and reinforces our position as the ultimate choice for the world’s leisure travelers.”
In this season’s race across China, contestants will be faced with Hilton-specific challenges where they find themselves subjected to the same demanding hospitality standards the brand maintains as a stylish, forward-thinking global industry leader. Racers who check in first at selected pit stops will also walk away with holiday stays at a Hilton hotel or resort.
Hilton Hotels & Resorts currently has 64 hotels in operation in Asia and more than 540 properties in 78 countries worldwide. In July, Hilton announced the global launch of Hilton Huanying, a tailored-made service and travel experience for Chinese travelers overseas available at participating hotels across Hilton Worldwide’s 10 leading brands.
Also in China today, City.Mobi is celebrating the success of its new guide to Beijing.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
Beijing.city.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.