Today, Hilton Worldwide announced that Hilton Garden Inn landed top honors in the J.D. Power and Associates 2011 European Hotel Guest Satisfaction Index StudySM. The brand was awarded the highest ranking in the “Upscale” segment, coming in 57 points above segment average.
This honor marks Hilton Garden Inn’s ninth J.D. Power award collectively, joining the brand’s eight other J.D. Power North American awards. This year marks the first time the brand has had a sufficient sample size to rank in the European study.
“Since opening our first hotel in Europe in 2006—the Hilton Garden Inn Stuttgart NeckarPark in Germany - it is a great feat to win this recognition in only five years. Our team members in Europe have grown our brand awareness by bringing the brand culture, quality, and hospitality to life. By being focused on our brand values, strategy and positioning, we are able to define and maintain the brand’s integrity as it spreads throughout the world,” said Adrian Kurre, global head, Hilton Garden Inn. “We currently have 16 hotels in Europe and we continue to add Hilton Garden Inn hotels throughout the continent and the globe. This recognition by one of the most revered names in quality and consumer satisfaction research truly solidifies our growth and success story in Europe.”
Hilton Garden Inn performed at the top in four of the seven measures: guest room, hotel services, hotel facilities and costs & fees. The brand saw particularly high scores for its guest room, which features the Garden Sleep System® bed, as well as the ergonomic Mirra® chair by Herman Miller and complimentary WiFi, available in all hotels.
“This award is testament to the great momentum and resonance that Hilton Garden Inn as a brand has achieved with both our guests and owners alike across the European region. Looking forward we will welcome a further 28 Hilton Garden Inn hotels in key locations including Russia, Poland and Turkey. These properties join our broader Hilton Worldwide estate of more than 220 hotels across six brands in 31 countries within Europe,” said Simon Vincent, area president, Europe for Hilton Worldwide.
The study, now in its seventh year, examines the overall satisfaction of European hotel guests based on seven measures (in order of importance for the upscale segment): guest room; costs and fees; hotel facilities; check-in/check-out; food and beverage; hotel services; and reservation. Forty-five hotel brands are measured and ranked in four segments1: upper upscale, upscale, midscale and economy.
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