Hills Balfour, one of the UK’s leading travel and tourism public relations agencies, has started working with LeadGenerators, specialists in online strategies and techniques for the travel industry.

“While we are very good at communicating on behalf of our clients, we historically haven’t had a large presence in the press for ourselves, which we look forward to developing with Hills Balfour”, says Frank Orman of LeadGenerators.

Increasing a presence for LeadGenerators and its managing director Frank Orman across the travel and online spectrum will be the core focus of Hills Balfour’s campaign, while raising awareness of Frank Orman’s popular travel seminar series, which is designed to demystify web tactics for marketing managers.

Jonathan Sloan, managing director of Hills Balfour commented: “In an age where online strategy is an increasingly fundamental element of any tourism campaign, we look forward to ensuring that LeadGenerators has a share of voice in the travel industry on online issues and righly re-positioning them as experts in this field.”