Hertz unveils latest app

Hertz unveils latest app

The Hertz Corporation has unveiled Hertz for Windows Phone. The app allows users to book, modify and search car rental reservations as well as find locations on their mobile devices.

“Hertz now has an app available on all four of the major smartphone platforms, which shows our commitment to staying current with the latest technology,” commented Mark P. Frissora, Chairman and Chief Executive Officer for Hertz.

“More and more consumers are using a mobile device to book travel and Hertz’s Windows app brings speed and ease to life across these platforms.”

Hertz for Windows Phone provides a gas station locator to ensure they never run out of fuel as well as a handy Find My Car feature that uses GPS tagging to lead the user back to their parking spot – a feature which Hertz claims to be a first in the rental car industry.

“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Hertz, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp.

“This recent addition to Windows Phone Marketplace is a great example of the rich applications our users will find to help them get the most out of their phone,” he continued.

According to eMarketer research, 36 million people use a mobile device to research their travel options and 16 million use a mobile device to actually book their reservations.