Hertz Entertainment Services and DIRECTV Auto, operated by FMG Lifestyle, are teaming up to offer 200-plus channels of current DIRECTV programming to customers in the entertainment, sports and events industries renting select Hertz Entertainment Services vehicles.

Hertz Entertainment Services, a wholly owned subsidiary of The Hertz Corporation, is the only car rental company offering in-motion DIRECTV programming to its studio production customers.

“Offering DIRECTV Auto, operated by FMG Lifestyle, in our Hertz Entertainment Services vehicles supports our goal of providing production and studio companies with state-of-the-art, specialized rental vehicles for all of their needs,” said Robert Stuart, senior vice president of global sales at Hertz.

“Having the ability to offer satellite television is another way we are providing innovative and superior service to our customers.”

The technology is provided by the TracVision A7 satellite TV system from KVH Industries.

A sleek five-inch high mobile antenna is attached to the vehicle’s roof and is equipped with a 12-volt DIRECTV receiver designed specifically for automotive use, which includes a radio frequency remote control featuring a backlit keypad.

The programming can be viewed throughout the vehicle while the car is in park and in the backseat while the car is in motion.

This technology is available on select Hertz Entertainment Services sport utility vehicles (SUVs) and larger vehicles.