The Hertz Corporation, has announced that Hertz Car Sales Europe (www.hertzrent2buy.co.uk), the used car remarketing division of Hertz International, is an official sponsor of Murphy Prototypes for the 2014 European Le Mans Series and the 2014 Le Mans 24 Hours Race. The agreement with the endurance racing team and alternative powered vehicles manufacturer began with the April 19th race in Silverstone, UK and continues across Europe as the 2014 Le Mans Series visits Italy, France, Austria and Portugal. The 24 Hour race at Le Mans, France on June 14th-15th is the highlight of endurance racing, with an attendance of over 245,000 people in 2013.
Michel Taride, Group President, Hertz International, said; “The Le Mans Series is a captivating event with an amazing heritage and we are thrilled to announce our sponsorship of the Murphy Prototypes team for the duration of the 2014 European Le Mans Series. Through our partnership, Hertz Car Sales will be able to connect with car enthusiasts as well as the growing Le Mans Series fan base across Europe. Murphy Prototypes is a fantastic team and we look forward to being a part of their continued success throughout the season, continuing later this month in Italy.”
The Murphy Prototypes driver line-up for the 2014 Series includes former Formula 1 driver and Sky Formula 1 presenter, Karun Chandhok, Marussia Formula 1 test driver, Rodolfo Gonzalez and GP2 Driver, Nathanael Berthon.
As part of the agreement, Hertz Car Sales branding will appear on the tailfin of Murphy Prototypes LMP2 Nissan V8-powered Oreca 03, the team truck, the mobile garage and all teamwear. The sponsorship will ensure significant broadcast media exposure for the Hertz Car Sales brand as well as a variety of corporate hospitality opportunities across Europe. Hertz Car Sales will also be supporting the Murphy Prototypes team via Facebook (Hertz Rent2Buy) and Twitter (#HertzRacing #HertzAlsoSellsCars).
Rui Ferreira, Vice President Fleet Remarketing, Hertz Car Sales, said: “Our association with Murphy Prototypes and Le Mans will be a great platform to showcase the Hertz Car Sales brand in Europe and beyond. A lot of people do not realize that Hertz is not just one of the world’s largest car rental providers; we also sell cars. We have thousands of well-maintained cars for sale, with the opportunity for consumers to enjoy an extended test drive before purchase with our unique Rent2Buy proposition. This partnership is a great way to raise awareness of Hertz Car Sales and Rent2Buy while supporting a successful and growing team.”
Greg Murphy, Team Principal of Murphy Prototypes, said: “We are very excited to welcome Hertz Car Sales to the Murphy Prototypes team. Hertz Car Sales’ support will be invaluable to help us carry forward our success from the previous campaign and help us achieve our aim of winning the championship. The 2014 Le Mans Series is set to be as entertaining as ever and we are sure Hertz Car Sales’ involvement will help provide some added value for our fans.”
The agreement follows Hertz Car Sales’ successful partnership with the Murphy Prototypes team during the final race of the 2013 European Le Mans Series, when the team won in a superb display with Brendon Hartley at the wheel.