Hertz signs deal to acquire Flexicar

Hertz signs deal to acquire Flexicar

Hertz Corporation has confirmed it has rubber stamped a deal to acquire Australian car sharing company Flexicar.

Headquartered in Melbourne, Flexicar provides car sharing services to members throughout Melbourne and Sydney.

The Company will be integrated into Connect by Hertz car sharing following closing, which is scheduled for December 1st, 2010.

“Connect by Hertz is an integral part of Hertz’s overall strategy to provide total mobility solutions to our customers,” explained Hertz chairman Mark Frissora.

“The Flexicar acquisition, Connect’s first foray into the Australian market, will further strengthen our global car sharing footprint, enabling us to reach a greater audience and to provide our worldwide members access to car sharing vehicles in a sixth country.”



Founded in 2005, Flexicar is designed to offer Australia’s inner city residents an affordable and sustainable alternative to car ownership.

The Company operates 90 vehicles and has approximately 2,500 members throughout Melbourne and Sydney.

“There are three common factors that drive consumers to join a car sharing club: cost savings, convenience and its environmental benefits,” commented Robert Stuart, senior vice president, global sales for Hertz.

“The Australian car sharing market closely mirrors the markets in which Connect serves, including residential, college campuses, and the business community. With a growing membership base and strong car utilisation rate, Flexicar provides Connect with immediate access to these key markets.”

Flexicar will ultimately operate under the Connect by Hertz brand, with Flexicar founder Monique Conheady retaining her leadership position as director of Australian car sharing operations.

“We’re excited that we will be joining the Connect by Hertz family,” commented Ms Conheady.

“Hertz’s infrastructure will enable Flexicar to tap into a wider array of resources, including its state-of-the-art technology, while providing members with greater products and services to enhance their overall experience.”

World Mobi

Also in Australia today, World Mobi launched its new city guide to Melbourne. 

World Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the World Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, London.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Melbourne.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, transport, and weather.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.