Hertz reinvents the car rental experience

30th Jun 2013
Hertz reinvents the car rental experience

The Hertz Corporation is announcing the global launch of Hertz 24/7, a revolutionary new rental service available any time, day or night. The expansion is a game changer for the industry because for the first time customers will be able to rent a wide variety of vehicles near their home or work when needed and for any length of time—hourly, daily, weekly or monthly. The company estimates that by 2016, it will have “self-serve” vehicles within minutes of the majority of the United States population.

The company is also announcing that it will host a 24/7 product and service demonstration event in the metropolitan New York City area during the second week of September, 2013.  This technology event will focus on the future of in-car telematics and mobile applications to enhance the rental experience.  Additional details will be provided later this summer.

“Driven by the company’s award-winning technology, Hertz is reinventing the car rental industry by putting the rental process in the hands of consumers. Technology-enhanced vehicles will be available close to where customers live or work, making it easier than ever to reserve and quickly pick-up a rental vehicle at the customer’s convenience. Urban and suburban customers will be able to rent a much wider variety of vehicles at any hour – not just weekdays 9 to 5 when a neighborhood rental location is open. 24/7 service is a key part of our commitment to create the fastest, easiest and most valued rental experiences in the business,” commented Hertz Chairman and Chief Executive Officer, Mark P. Frissora.

Once a member, the Hertz 24/7 customer experience is powered by the fast and easy “Click. Swipe. Go!” process.  Click on hertz247.com or hertz.com from your mobile device or laptop and complete the simple 24/7 reservation process in a few minutes.  The car will only be minutes away and Swipe the 24/7 key fob against the reader on the windshield to unlock the doors. Then Go!, after retrieving the keys tethered to the dashboard.

Hertz 24/7 service is available today at 1,800 neighborhood and airport locations in the U.S., France, Germany, U.K., Spain and Australia with plans to be in more than 2,000 locations by year end. The company now has 35,000 vehicles (cars, mini-vans, vans and SUVs) equipped for 24/7 rentals. The company will be prepared to have approximately 500,000 Hertz 24/7-enabled vehicles in service globally by 2016.  At that point, Hertz 24/7’s fleet would be more than ten times the size of the current car sharing industry combined.


“Hertz 24/7 is revolutionary because it combines the technology and on-demand service associated with car sharing with the operational and logistical capabilities of a global car rental company to create a new universal car rental service. In fact, the goal is to bring this user-friendly, round-the-clock service to all consumers. Additionally, Hertz 24/7 demonstrates our commitment to sustainable mobility solutions by making situational vehicle rental a viable option for all consumers,” Frissora concluded.

With Hertz 24/7, the company is creating a new “self-serve” mobility solution with no membership fees which also allows customers to talk directly to and get help from a Hertz service representative from the car, as needed.  Additionally, customers can pick up a vehicle at one location and drop-off at another; Hertz was the first company to introduce the “one-way rental” concept in car sharing in 2009.


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