The campaign acknowledges the wide range of “travel personalities” and serves as a platform to address the different wants, needs and aspirations of customers. Hertz will use the platform to illustrate the flexibility provided by its products and services and its ability to fulfill a variety of travel preferences. The campaign debuts this week, with the launch of a “Getaway Giveaway” sweepstakes and contest, a multi-million dollar advertising campaign, and an online consumer engagement platform. The first television ads are scheduled to appear on May 4.

“This campaign is about the customer and how Hertz aligns with their lifestyles and travel preferences,” said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. “With state-of-the-art technology, best-in-class fleet of cars, unrivaled ease-of-use, convenient locations, and exceptional customer service, Hertz understands each customer is different, some of us are the Gas and some are the Brake, and offers flexible solutions to meet the variety of different travel and transportation needs.”