The Hertz Corporation launched a new campaign designed to honor and thank U.S. troops returning home. As part of the “Hertz for Heroes” campaign, Hertz will donate a portion of each rental between Veterans Day (November 11) and December 31, 2011 towards a pool of free weekend rentals to be distributed to servicemen and servicewomen. The goal is to donate the equivalent of 40,000 free weekend rentals, an estimated value of $3 million. Hertz is also pleased to note that NDTA, the Association for Global Logistics & Transportation, a non-profit educational, defense transportation oriented association, will partner with them in the campaign by assisting with the distribution of vouchers through various military channels and organizations.

“America’s war veterans and their families are true heroes who deserve our thanks and recognition,” said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation.  “Hertz for Heroes is an idea that began with our employees who have served in the military and we’re proud to donate free weekend rentals to the 40,000 war veterans who will be returning home.”

Transactions for Hertz Rent A Car, Hertz on Demand, Hertz Equipment Rental, Hertz Car Sales and Hertz Entertainment Services will be applied to the ‘Hertz for Heroes’ program.  Consumers finalizing their holiday travel plans are encouraged to join the effort by going to www.hertz.com to make reservations. Those interested in seeing how Hertz is tracking versus its goal can visit the home page of hertz.com for details.

The free weekend rentals are good for a three-day weekend rental on a midsize car at any Hertz corporate airport or neighborhood location in North America.  Redemption is subject to availability and there may be geographical restrictions.  Hertz will begin distributing the vouchers in January, 2012.

Hertz has a long history of helping our armed services and those in the Military.  During WWII Hertz retreaded the tires on its cars and focused on maintenance of its existing fleet to conserve resources; during Persian Gulf, Hertz supported its employee reservists including those with the Military Airlift Command, the Strategic Studies Group of the National Defense University at Fort McNair, and the Space Systems Division and employees sent care packages to troops serving overseas; and, more recently, Hertz had employee representation at the Women in Military Service of America Memorial dedication ceremony and has collected DVDs and Videos to send to troops serving overseas. 

Hertz’s vision is to be the global leader in mobility solutions and, with more than 25% of market share; Hertz is the leading on airport car rental brand.  The Company has also been serving the local market and insurance replacement industry for more than 10 years now has more than 2,000 off-airport locations nationwide, the majority of which offer pickup and delivery service, and is a recognized supplier to more than 185 of the 201 largest insurance companies. Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to offering its customers the most technologically innovative products and services available including online check in, mobile apps, the most advanced GPS unit in the industry, NeverLost®, and self service kiosks.  Additionally, the company pioneered vehicle specific reservation capabilities with its Prestige, Adrenaline and Green Traveler Collections.

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