Hertz celebrates 30 year relationship with Arnold Palmer

17th May 2014
Hertz celebrates 30 year relationship with Arnold Palmer

To celebrate its 30th anniversary of the Hertz-Arnold Palmer relationship, Hertz, the world’s largest general use car rental brand, is donating $30,000 to the Arnold Palmer Hospital for Children in Orlando and has renewed its associate sponsorship of the Arnold Palmer Invitational Presented by MasterCard.  Working together since 1983, both parties have continued to grow and the partnership is the longest relationship Mr. Palmer has had with a corporate partner.

“From the beginning, both Hertz and Arnold Palmer have enjoyed a mutually beneficial relationship,” commented Hertz Chairman and CEO, Mark P. Frissora.  “From our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising, our relationship has evolved and Hertz is pleased to further extend our association with a donation to the Arnold Palmer Hospital for Children.  Providing the most advanced technology in pediatric healthcare, the hospital is one of the most trusted names in children’s healthcare worldwide and is an organisation Hertz is proud to support.”

Hertz and Arnold Palmer have been together for 30 years, since 1983.  Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer’s PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard.

“Hertz has long been one of my most treasured associations and I am delighted to know that the company will be with us for years to come.  Hertz has been a vital supporter of the tournament from its early years and I enjoyed my personal involvement with Hertz in advertising and promotional roles back then as well,” Palmer said.  “I particularly appreciate the generous contribution Hertz is making to the Arnold Palmer Hospital for Children here in Orlando.  Nothing means more to me than to know how important our hospitals are to the health and well-being of so many of our children.  Such support is so important to accomplishing our goals.”

Arnold Palmer Hospital for Children is a sanctuary of hope and healing. The most advanced technology, coupled with compassion and dedication, have made Arnold Palmer Hospital one of the most trusted names in children’s healthcare worldwide. Careful attention has been paid to creating a cheerful, comforting environment to minimise stress and generate smiles.


Arnold Palmer Hospital is a 158-bed pediatric hospital facility located in Orlando, Florida, United States. The hospital is part of Orlando Health and is supported by the Arnold Palmer Medical Center Foundation. Arnold Palmer Hospital is the first facility in Central Florida to provide emergency care exclusively for pediatrics. The Bert Martin’s Champions for Children Emergency Department & Trauma Center is part of the area’s only Level 1 Trauma Center.

Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers “Traveling at the Speed of Hertz.” This includes Hertz ‘Carfirmations’; ‘Gold Choice’, which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk.



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