Hertz and CLEAR partner to offer benefits for busy travelers

Hertz and CLEAR partner to offer benefits for busy travelers

The Hertz Corporation and CLEAR, a company which uses fingerprint and iris verification to speed travelers through airport security, announced a partnership agreement aimed at making travel fast and efficient for busy travelers.

As part of the agreement, Hertz customers will be awarded a complimentary 60-day CLEAR membership trial and the opportunity to join CLEAR at a reduced rate.  “At Hertz, we’re committed to making car rental fast and easy,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer.  “Partnering with CLEAR extends our commitment into the airports, enabling our customers to experience an expedited security clearance process.  Our services, coupled together, will allow customers to travel with a certainty of speed that customers appreciate when traveling.”

Once a CLEAR member, Hertz customers will have unlimited access to CLEAR’s growing airport network.  In addition, CLEAR members will receive access to discounts on a variety of Hertz rentals, including but not limited to international, weekend and promotional rates.

“We are excited to partner with Hertz to offer CLEAR members and Hertz customers benefits that help ensure stress-free travel from door to door,” said Effie Epstein, Director of Business Development and Strategy for CLEAR.  “Both CLEAR and Hertz are obsessed with transforming the travel experience and together we can bring even more speed and personal customer service to travelers across the country.” 

Currently operational in San Francisco, Dallas-Fort Worth, Orlando and Denver, CLEAR’s at-airport kiosks allow passengers to verify their identity using biometrics (fingerprint or iris) at security checkpoints.  With automated identity verification and personal customer service, CLEAR members speed through airport security in an average of five minutes or less, effectively transforming the travel experience.  CLEAR is working closely with airports across the country to bring its expedited traveler service to business and leisure travelers everywhere.   


Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to identifying and adopting the most technologically advanced products and services available. Incorporating innovative products such as CLEAR, allows for the fastest, easiest and most valued rental experience for every Hertz customer.  Similar initiatives include Hertz ‘Carfirmations’, a mobile SMS text and email service that confirms a Gold member’s reservation and advises them of their car and location prior to arrival at the Hertz facility;  ‘Gold Choice’, which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; Counter By-Pass and e-Return, which allows customers to bypass counter lines and go directly to their cars and then return their vehicles with the fastest car rental drop off available today (an option that also includes an emailed receipt). These are all free services for Hertz Gold Plus Rewards members, which is free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks, which allow customers to rent a car, with or without a reservation through a live, face-to-face video kiosk. Finally, with the largest fleet of make and model reservable cars in the industry, Hertz pioneered vehicle-specific reservation capabilities via its collections series.