Heritage switches to Pegasus

21st Mar 2011

Heritage Hotels and Resorts has forged an agreement with Pegasus Solutions for a full
suite of services, while also switching to Pegasus’ Utell Connect for
global distribution.

The collection of seven independent hotels in the southwestern U.S. has enlisted Pegasus for its next generation central reservation system (CRS), RezView NG; powerful
Internet booking engine, NetBooker NG; agent-preferred Global Commission Processing Services; and private label voice services.

“We’ve pored over every detail of our properties to ensure they authentically reflect the spirit of the Southwest,” said Kathleen
Cullen, corporate director of revenue strategies for Heritage Hotels and Resorts. “Now, we have taken similar care in selecting our
strategy for driving business to our complete portfolio. The flexibility of RezView NG creates opportunities for us to redesign our
revenue management strategy, while investing in the full range of business-driving channels will help us ‘cover the field’ to capture
all available business opportunities.”

RezView NG, which most recently made headlines when HP Enterprise Services licensed it to accelerate development of its next-generation
consumer travel solutions for hospitality and airline clients, has been lauded for its highly reliable interfaces with a wide variety of
property systems. It will allow Heritage’s hotels to manage all room and non-room inventory, availability status, restrictions, pricing and
policies per property preference.

The move to Utell Connect will allow Heritage to connect to the global distribution systems (GDS), and feature images, property layouts, room
details and other descriptive content in Pegasus’ Hotel Content Database (HCD). The HCD is the largest repository of hotel descriptive
content in the world, featuring approximately 90,000 hotels internationally. It will allow all seven Heritage properties to
present rates and availability, and to vividly convey the hotel experience to online travel agencies (OTAs), corporate travel
departments and tour operators.


“Our agreement with Heritage is noteworthy because it represents a comprehensive and strategic plan for marketing a hotel group
globally,” said Connie Rheams, senior vice president, strategic sales for Pegasus Solutions. “Kathleen and the team at Heritage recognize
the opportunity to maximize revenue at the time of booking, which they can do with Pegasus, applying revenue management rules to every
component of the booking, not just the room. Heritage also understands the value of the brand Web site, and the power of repeat agent
bookings driven through timely commission processing.”

NetBooker NG offers hotels like the Heritage properties, the functionality of a private-label site without the responsibilities and
overhead of in-house website design, development and hosting. It combines a proven advanced booking engine with integrated Web
marketing services, allowing hotels to create a site customized according to the property or brand. Pegasus private label voice
services offers hotels professionally trained and sales-focused support in 11 languages for 40 countries. With hub reservations
centers in South America, Europe and Asia-Pacific, Pegasus voice services allow hotels to capture valuable international bookings.




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