Forget immigration queues and waiting at a baggage carousel, Heathrow Airport in London is now extending its exclusive VIP Service - previously reserved for royalty and heads of state - to the world’s most discerning travellers.

The airport’s best-kept secret, ‘Heathrow by Invitation’ is a seamless private VIP airport service that has been used for years by kings and queens, heads of state and dignitaries.

The pinnacle of Heathrow’s customer service offers ultimate comfort, personal security and efficiency, with minimum fuss and complete privacy.

It is the quickest, most direct and most exclusive way to board or disembark from a flight at the world’s most-connected airport.

Privileged guests arriving at Heathrow are personally greeted at their aircraft and attended by staff familiar with the protocol of high-profile diplomats.

Completely bypassing the main terminals and other passengers, guests are chauffeur-driven across the tarmac to the sanctuary of a deluxe, personally tailored VIP lounge.

Here, they can enjoy light refreshments in total privacy, while the experienced team takes care of all passport and customs checks and luggage retrieval.

VIP guests departing from Heathrow will be met at a dedicated private entrance to the airport, away from the public eye, and guided to their private lounge, where all check-in and security procedures are swiftly managed.

In perfect timing, a luxury limousine whisks VIPs from the lounge directly to the steps of their aircraft, right before it departs.

An equally seamless personal service is also available for connecting flights at Heathrow.

“‘Heathrow by Invitation’ is an exclusive and sophisticated approach to international air travel for discerning travellers.

“You’ll rarely see another passenger and the entire experience is personally tailored and utterly enjoyable,” said John Holland-Kaye, Heathrow’s commercial director.