Hard Rock International has signed three new projects in key markets throughout Brazil, representing a milestone for the brand as the first projects in both the country and South America.
The upcoming Hard Rock Hotels include Hard Rock Hotel Brasilia, Hard Rock Hotel Caldas Novas, and Hard Rock Hotel Itapema.
“As the host of the 2014 World Cup and the upcoming 2016 Olympics in Rio de Janeiro, Brazil has officially entered the world stage, seeing an increased appeal in international travellers, while its natural and cultural attractions continue to be a driving force for domestic travel,” states Marco Roca, executive vice president of global hotel development at Hard Rock International.
“Brazilians have always been great fans of the Hard Rock brand and we could not be more excited to announce Hard Rock Hotels & Casinos entrance into the country, whose famed lively culture is in tune with our brand.”
The upcoming Hard Rock Hotels in Brazil will embrace the country’s existing scene as an energetic artistic and cultural centre through locally inspired design and unparalleled live music experiences.
With more than 77 per cent of Brazilians planning to take their vacations domestically, the Hard Rock Hotels will meet the country’s growing demand for upscale accommodations in differentiated locations.
As the first Hard Rock Hotel in Brazil, Hard Rock Hotel Brasilia is slated to be part of the major commercial, tourism expansion of Brasilia Juscelino Kubitschek International Airport.
The 400-room Hard Rock Hotel Brasilia, developed in conjunction with VCI Holding, will complement the Inframerica airport expansion and provide its more than 19.5 million annual passengers with an upscale retreat in close proximity to the thriving destination.
Hard Rock will move further south within Brazil’s state capital of Goiás with the unveiling of Hard Rock Hotel Caldas Novas.
Considered to be the largest hydrothermal resort in the world, Caldas Novas welcomes a strong influx of local and international travellers year round.
The upcoming 303-room, 12-story Hard Rock Hotel will embrace the area’s signature experience, offering guests six thermal pools, including a designated kids area, three restaurants, a helipad and an electrifying nightclub.
Located off the azure waters of southern Brazil, Hard Rock International will transform the current Plaza Itapema Resort & Spa into the 175-room Hard Rock Hotel Itapema.
Offering pristine location, beachfront views and upscale accommodations, in addition to the brand’s recognised curated live music events, Hard Rock Hotel Itapema will be a world-class leisure destination upon completion in 2017.