Hard Rock Hotels has announced the launch of its first hotel in China, Hard Rock Hotel Shenzhen.

Slated to open in summer 2017, the new Hard Rock property will offer a luxury stay for modern travellers who are seeking a reprieve from traditional accommodations.

Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all – music.

Destined to become a new landmark in the Guangdong region, Hard Rock Hotel Shenzhen will continue the brand’s tradition of presenting memorable moments through music. 

Throughout the property, guests will enjoy rare and valuable memorabilia on display.

Carefully chosen from Hard Rock’s world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world.

The 258 rooms and suites feature a creative mix of music-inspired décor and modern Chinese elements.

A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and Rock Star Suite, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding area.

While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen will boast a variety of dining destinations.

Travellers can choose from the signature Hard Rock Cafe, a rooftop restaurant and pool bar, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions.

“We are proud to bring the Hard Rock Hotel experience to Mainland China where consumers are equally passionate about music and travel,” said Peter Wynne, area vice president of operations - Asia Pacific Hotels, Hard Rock Hotels.

“While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centred fun as other Hard Rock Hotels around the world.

“As our brand has proven over the years, nothing is more universal than a love of music and having a great time.”

Located in the famed Mission Hills Centreville, Hard Rock Hotel Shenzhen offers convenient access to the world’s number one golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings.