A new Hard Rock hotel is set to open in Palm Springs on October 4th 2013, bringing the legendary Hard Rock vibe to this Californian city famed for its celebrity appeal.
With year round sunshine and endless activities, not to mention the ever-growing popularity of the Coachella Music Festival, the new 163-room property aims to cater for rock stars, celebrities or simply those who want to holiday like one in this desert playground.
Hard Rock International, in collaboration with Kittridge Hotel Management, will transform the former Hotel Zoso into an entertainment oasis in downtown Palm Springs. Hard Rock Palm Springs will house 163 stylish rooms and offer a VIP Rock Star Suite, full-service Rock Spa, Body Rock workout facility, Rock Shop featuring the brand’s iconic merchandise, as well as an open-kitchen restaurant, stylish lobby bar and outdoor pool with hot tub, poolside cabanas and blazing fire pit.
In addition, the hotel will hold day or night poolside parties with live DJs spinning tracks against the stunning backdrop of the San Jacinto Mountains.
The new Hard Rock hotel nicely complements Palm Springs’ rich celebrity history and heritage.
This playground of the stars, one hundred miles east of Los Angeles, gained notoriety in the 1940s when Hollywood royalty made it trendy.
Today, Palm Springs continues to attract the A-list to the annual Coachella Music Festival, Stagecoach Country Music Festival and seven film festivals, including the Palm Springs International Film Festival, graced by stars including Brad Pitt, Ben Affleck, Naomi Watts and Bradley Cooper.
Tourism in Palm Springs also invites visitors to play at celebrity themselves by discovering the exclusive retreats of Marilyn Monroe, Elvis Presley or Tony Curtis on a celebrity tour or staying overnight in one of the celebrity hideaways.
Visitors can catch sight of a celebrity or two at the city’s many pool parties and chic boutiques, take a stroll along Palm Springs’ own Walk of Stars featuring more than 300 stars of celebrities or dine in establishments favoured by the Rat Pack, including Melvyn’s Restaurant at the Ingleside Inn where Frank Sinatra had his own table.
Owner Mel is on hand to regale stories of his time with Ol’ Blue Eyes himself.
“We are thrilled to welcome the Hard Rock experience to our beautiful oasis in the desert,” commented Mary Jo Ginther, director of the Palm Springs Bureau of Tourism.
“The new Hard Rock Palm Springs is an excellent complement to our world-famous Coachella and Stagecoach music festivals and will offer its own live entertainment to keep in tune with our musical roots, offering even more choice for our year round visitors.”