Hahn Air Lines has become the latest carrier to sign up to Travelport’s innovative airline merchandising technology, Travelport Rich Content and Branding.

The product is designed to enable airlines to market and retail their products more effectively to travel agents.

This means Travelport connected agents globally will now have access to Hahn Air Lines’ flight content.

Daniel Rudas, general manager Hahn Air Lines commented: “Thanks to Travelport, we can now provide travel agents and travellers with a richer understanding of Hahn Air Lines’ content.

“Travel agents now have the tools to present and better explain our products to their customers, including the luxurious interior of our Cessna Citation CJ4.

“We are convinced that the branded images and descriptions presented on agents’ screens through Travelport Smartpoint will help them promote and tailor our offering to meet the needs of travellers.”

Hahn Air Lines, the scheduled airline based in Düsseldorf Airport, joins over 100 airlines that have signed up to Travelport Rich Content and Branding which includes richer product descriptions and graphics, ancillary products and branded fares, all bookable through Travelport’s point of sale solution, Travelport Smartpoint.

Simon Ferguson, managing director UK, Ireland and the Nordics at Travelport, said: “We are delighted that Hahn Air Lines will drive growth for their flight business with our merchandising technology.

“Travelport is redefining travel commerce by introducing innovative new products that meet the unmet needs of the travel industry and we are pleased to be supporting Hahn Air as part of this.”