Guinness Storehouse records surge in visitors

Guinness Storehouse records surge in visitors

The Guinness Storehouse saw a new record for visitor numbers in 2016, with a ten per cent increase in arrivals.

Some 1,647,408 guests passed through its doors in the last 12 months.

The increase mirrors current trends in Irish tourism, which has seen a bumper 2016.

The Guinness Storehouse tells the story of one of Ireland’s most iconic brands, Guinness.

Visitors from Ireland and abroad, discover what goes into making each and every pint, learn about the incredible brand history stretching over 250 years, its iconic advertising, as well as a tasting like no other.

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The experience unfolds across seven floors, including the highlight for many visitors - the famous Gravity Bar, where visitors can enjoy unparalleled panoramic 360⁰ views of Dublin city.

In 2016, visitors from mainland Europe made up the majority of visitors to the Guinness Storehouse, with over 30 per cent of all guests travelling from the continent.

Visitors from the United Kingdom and the United States made up for a quarter of visitors respectively.

The highest year on year growth was from the Netherlands, which increased its visitor numbers by 41 per cent.

This directly matches the most recent CSO figures which saw a 31 per cent growth in visitor numbers from the Benelux countries (Belgium, the Netherlands and Luxembourg) - a trend that is expected to continue with the announcement of additional flight routes to the Netherlands earlier in the year.

Commenting on the visitor numbers, Aine Kavanagh from Guinness Storehouse said: “Last year was an incredibly successful year for us at the Guinness Storehouse, surpassing all previous records.

“We are very proud of the commitment of our own team at the Guinness Storehouse and all those across the industry who work hard to promote Dublin and Ireland as a world-class destination.

“Our increase in visitors is certainly supported by increased access, with new flights continually coming into the capital.

“These make an instant impact on our business and are critical in driving growth in tourism to the capital.”

A 15 per cent growth in passenger numbers and flight routes into Dublin with new flights to Ireland from the US, Germany and Scandinavia, paired with strong economies in the United States and Mainland Europe played a big role in driving these figures.