There is nothing small about the first quarter results for Small Luxury Hotels of the World, which is maintaining its outstanding success in 2013 with steady business growth.
Following the best year in SLH’s 21 year history in 2012, the brand has reported a year on year six per cent increase in room nights booked and has added properties around the globe to its outstanding portfolio.
Over the same period, the average room rate has fallen by four per cent year on year to £213 per night as SLH customers continue to demand value for money from their luxury hotel experience and remain careful with their spending.
There has also been fantastic growth in membership to The Club and with a new Chinese website launching this summer, the number of Club Members is expected to increase even further.
“In 2012 we had a lot to talk about – to have our most successful year to date in the middle of a global recession is no small feat,” commented Paul Kerr, chief executive, SLH.
“The team this year has lofty goals, and that is to build on the success of 2012.
“Fortunately, we are reaching those goals, mainly thanks to our guest recognition club.
“The Club, with a three tier structure including Special, Loved and Honoured levels, gives members fantastic benefits the more they stay with us.
“We have welcomed over 19,000 Club Members in quarter one this year; a 52 per cent increase on last year bringing us to a grand total of over 216,000 Club Members.
“Reservations from members have also grown by 11 per cent from last year, which is remarkable,” he concluded.