Luxury London hotel Grosvenor House Apartments is currently undergoing a rebrand which is due to be officially unveiled at the end of this month.

The property will be renamed Grosvenor House Suites by Jumeirah Living, and will combine the refined services of a luxury hotel with the privacy, comfort and generous living space of a contemporary Mayfair residence.
Boasting such expansive room sizes guests can enjoy the best value on square footage in all of London while still maintaining a posh Park Lane address.

As part of the rebranding, there will be a refreshed arrival experience for guests. When entering the hotel lobby, guests will now be greeted by the expertly trained concierge team before being ushered up to the 2nd floor lobby and Atrium for a discrete and exclusive check-in experience.

A new director of sales and marketing has also joined the property. Dagmar Noe is a savvy veteran of the hospitality industry with hospitality sales experience in Los Angeles, New York City and London. German born, Noe received hotel management training at Hotel Traube Tonbach, a Relais & Châteaux hotel.

There will also be a new F&B programming rollout, with menus focussing less on meats and even more on local market sourcing. Guests will be able to choose from cuisine from all four corners of the world speaking the hotel’s clientele - Latin, Asian, European and Middle Eastern. Flooded with natural daylight from the 7 storey high glass roof, The Atrium has the feel of an outdoor café with all the privacy and calm of your own secluded courtyard.

Later this summer, the “At Home Living” penthouse series will roll back out with special guest speakers from across the world