Leading travel company Thomas Cook UK & Ireland, has appointed award-winning independent specialist SEO and PPC consulting and technology firm Greenlight, to handle its SEO strategy.

Greenlight will manage Thomas Cook UK & Ireland’s search engine optimisation (SEO) marketing efforts - from strategic planning and development right through to implementation, to achieve Thomas Cook UK & Ireland’s online marketing objectives.

“We wanted an agency that would be the guardian of our SEO strategy”, says David Hilton, Deputy Director of eCommerce at Thomas Cook UK & Ireland.  “Greenlight offers a range of high quality services and its strength of proprietary technologies are well reputed. The firm is trusted and highly regarded for its ability to achieve and deliver outstanding results.”

Andreas Pouros, chief operating officer at Greenlight added:

“SEO is clearly a key element of Thomas Cook’s online strategies. We’re delighted to be working with Thomas Cook to help make natural search account for more website traffic. It’s an exciting opportunity and we are looking forward to helping Thomas Cook achieve its business objectives.”