The Global Restaurant Investment Forum 2017 will welcome restaurateur Stuart Gillies, chief executive of Gordon Ramsay Group, as its keynote speaker in a live-on-stage interview.
Gillies will address GRIF’s audience of more than 300 food and beverage industry professionals and reveal why and how Gordon Ramsay Group embarked on a new direction, expanding into casual dining and entering new markets to achieve profitability amid a challenging economic environment.
Speaking ahead of GRIF, Gillies commented: “Hard work, clear focus and positivity were some of the key elements which achieved this.
“The business focused on what it did best while adapting to the ever-changing demands of the public by diversifying.
“Additionally, we invested in our teams and brought in a number of specialists who added value to the quality and talent within.”
At GRIF, in a session entitled ‘Growing Global: Getting it Right’, Gillies is expected to offer his advice to restaurateurs looking to develop their own concepts.
Drawing on his experience with Gordon Ramsay Group, where Gillies is responsible for brand protection and strategic growth globally, he said: “Stay in your own lane, do what you do well, then build on that.
“Also, focus on your team as they are your most valuable assets.”
GRIF, the annual networking and intelligence event for the international restaurant and hospitality community powered by Michelin, features a stimulating conference programme that gets to core of investing in the restaurant and food service industry.
Jonathan Worsley, chairman of Bench Events, the organiser of GRIF, commented: “We are delighted to welcome Stuart Gillies to our roster of international speakers at GRIF and look forward to providing a platform for our delegates to discuss and debate key business trends, challenges and opportunities.
“Restaurant brands globally have an increasingly discerning yet price-sensitive consumer to cater to in a competitive marketplace, so the ability to adapt and change can be critical to success.
“We are eagerly anticipating the new concepts that will be presented in this year’s GRIF Deal Den and excited to learn more about brand development and expansion from our expert speakers.”
GRIF 2017 will be held from April 10th-12th at Fairmont The Palm in Dubai.