Although cited as the most important event on the international travel and tourism calendar, ITB Berlin is not just about business - with a host of stars adding a touch of glamour to proceedings.
Global business leaders head to the annual event to celebrate their achievements over the last 12-months, taking in the very best this industry has to offer. Here Breaking Travel News takes a quick look at some of today’s highlights.
This year the reigning Miss World – Gibraltar’s Kaiane Aldorino – was on hand to help celebrate; and with the FIFA World Cup 2010 now just a matter of weeks away, Johannesburg was in the mood to party.
Miss World celebrates with Lumka Dlomo of the Johannesburg Tourism Company.
The gaze of the world will be focused on South Africa in June and July this year, when the country becomes the first country on the continent to host this, the biggest sporting event in the world.
Miss World and Lumka Dlomo signing the giant postcard to South Africa
Casa de Campo
Among the highlights of this year’s show was the Dominican Republic´s Casa de Campo; a chic, distinctive hotel with a flavour classic elegance on the country’s south-coast.
The 7,000 acre location is a beacon for travellers; not least as home to Pete Dyes´ legendary Teeth of the Dog golf course. Indeed, the course helped the hotel to scoop the World Travel Award for the World’s Leading Golf Resort in 2009.
Jeannette Sanchez-Lopez from Casa De Campo with the World Travel Award
Casa de Campo
Savoy Sharm El Sheikh
Also exhibiting at ITB Berlin this year was Soho Square Sharm El Sheikh - on of Egypt’s finest resorts.
Ramy Rizkallah Soho Square, general manager of Sharm El Sheik, celebrates the resort’s WTA victory
The resort walked away with the prize for the World’s Leading Family Entertainment Centre at last year’s World Travel Awards, and will be looking to repeat that success later this year when the global road show reaches London ahead of World Travel Market.