Webtrends, the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence, has seen an average growth of 295% each year for the last two years, and has doubled the client portfolio of its Optimize business across EMEA in the last 12 months.

Webtrends Optimize (http://www.webtrends.com/products/optimize) has been selected by a large number of Europe’s biggest and best-known brands (http://www.webtrends.com/expertise/customer-stories) to improve conversions, revenue and brand loyalty. These include household names such as: Alitalia, Barclays, Europcar, Hornbach, Hotels4U, Play.com, Renault and many more.

Hotels4U, an award-winning travel website designed to make booking hotels quick and easy 24/7, wanted to improve and simplify the search-to-book process to increase conversions from website visits. Webtrends Optimize experts delivered an exclusive testing package capable of detailed analysis and recommendations for website amendments. The team built multivariate test plans that could be rolled out over a period of time to continually improve the customer experience. Hotels4U experienced 5.52% uplift in bookings as a result of multivariate testing.

Steven Moore, Head of eCommerce, Hotels4U, comments on the implementation of Webtrends Optimize: “Internal opinion about what will work best has become largely irrelevant at Hotels4U because customer interaction and feedback now shapes the evolution of our website as we continue to optimise the booking funnel.”

Alitalia is Italy’s leading airline carrier and flies to 53 destinations in Europe and internationally. It chose Webtrends Optimize to increase bookings via its website.

Nicola Arnese, VP eCommerce, Alitalia, comments: “The combination of expertise and the consultative approach provided by the Webtrends Optimize team has enabled us to increase our bookings by 7.09%. This increase in conversions has a significant impact on our overall results, and improves our ability to stay ahead of the competition by offering the best service possible to our customers.”

Webtrends Optimize has been selected by these brands for their combination of technology and digital marketing expertise. The majority of these customers have chosen a fully managed service whereby Webtrends experts play a primary role in testing and targeting, working side-by-side with internal teams to provide advice on the best course of action to ensure optimal results. Brands benefit from instant results, plus the ability to scale up and add more tests and targets without recruiting additional personnel. This allows internal teams to learn as they go and build up their own expertise over time, whilst tapping into a pool of experienced consultants.

Hugh Kimber, Director EMEA & Australia - Optimize, Webtrends, comments: “Brands increasingly understand the importance of ensuring that digital channels are always optimised to improve conversions, revenue and brand loyalty, and we are here to help them achieve their objectives. This is evidenced by the phenomenal growth we are seeing across our Optimize portfolio, proving the growing recognition of the value true optimisation delivers. Our mix of technology and expertise means that brands get all the support they need to embark on a successful optimisation project, making us a popular choice for some of the world’s leading brands that want to see significant and continued increases in conversions and revenue from digital channels.”