Jamaica director of tourism, Donovan White, has announced the appointment of Camile Glenister to the role of deputy director of tourism, marketing, at the Jamaica Tourist Board.

Glenister, a veteran marketing communications professional with 20 years of product, campaign and strategy development and digital media execution, will assume the new role immediately.

“We are pleased to welcome Camile to the Jamaica Tourist Board team,” said White.

“Given our strong digital push, we believe her appointment is timely and will help us utilise the various technologies with greater effectiveness to meet our desired marketing goals.

“As an experienced digital marketer, Camile’s expertise will be key as we strive to be more aggressive in the branding of our destination in a highly globalised and technology-driven world.”

Glenister recently served as regional senior manager at Scotiabank with responsibility for international marketing within the Caribbean.

While there, she led the regional marketing team in the development, implementation and execution of a variety of integrated, multi-channel mass marketing and digital campaigns which support growth and loyalty objectives, spanning over 19 products in 17 countries.

Glenister is a graduate of the University of the West Indies with an MBA in general management, specialising in marketing and international business management.

She holds a certificate in digital marketing from Harvard University.