Cyrille Giraudat has been appointed to the position of marketing and clients director of Europcar Group, one of the leading mobility players in Europe.

Giraudat will also be a member of the Executive Committee.

He started his career within international companies including Danone, Thomson and Samsung.

In 2004, he joined PMU as marketing director before being appointed marketing and digital director in charge of strategic plan ‘PMU 2020’.

Giraudat is graduated from Ecole Centrale of Lille.

“I am very pleased to welcome Cyrille Giraudat to Europcar Groupe.

“He will bring us his strong vision and expertise to develop our offers and create a unified customer experience within the group, especially through digital solutions.

“These axis are strategic for the group development and its positioning on the mobility market,” stated Philippe Germond, chief executive of Europcar Group.

Europcar is one of the leading mobility players in Europe.

Present in over 130 countries, the group provides customers with one of the largest vehicle rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar and InterRent, which is its low cost brand.

It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service.