Train operator East Coast is helping its customers to ‘get in the zone’ and save with an exciting new deal on First Class travel.

The 936 mile network of East Coast routes, stretching from London King’s Cross to Inverness, has been split into three zones, A – C, with special one-way First Class fares costing available depending on which zones customers travel across.

Passengers booking ahead from today (Thursday 13th) to Tuesday 18th October via a dedicated page, www.eastcoast.co.uk/zones , can take advantage of the fare offer by visiting the East Coast website, where they will be able to book First Class tickets for travel between 3rd November and 16th December.

East Coast Commercial and Customer Service Director Peter Williams said: “Our First Class fare promotion is a great way for our customers to visit many of the fantastic destinations the East Coast route has to offer.

“The bargain low fares, combined with our complimentary At-Seat food and drinks service in First Class, offers even better value for money when compared to driving, flying or going by coach.

“By booking via our website www.eastcoast.co.uk/zones, customers will be able to take full advantage of our one-way First Class tickets to bring home some early Christmas shopping. With the money saved on train travel, our passengers will be able to spend a little extra to treat that someone special.”

City.Mobi

Also in Europe today, City.Mobi is celebrating the success of its new guide to London.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

London.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.