From 13 to 15 May 2012, the German National Tourist Board (GNTB) is hosting the 38th GTM Germany Travel Mart™ together with Leipzig Tourismus und Marketing GmbH and Tourismus Marketing Gesellschaft Sachsen mbH.

Other important GNTB partners are Deutsche Lufthansa AG and Deutsche Bahn AG. “The GTM is the biggest event of the year for Germany’s inbound travel industry and is extremely important in terms of international marketing. This is where key accounts from all over the world can come together with German suppliers,” explained Petra Hedorfer, Chief Executive Officer of the GNTB.

For medium-sized tourism providers, this platform is a unique opportunity to establish contacts within the international travel industry and to promote their latest products and services. The GTM is going green for the first time this year and is also being supported by the GNTB with a host of social media activities. Another first at the 2012 GTM is the live social media newsroom featuring multimedia content on the @gtm2012 Twitter feed and on Storify. And in another premiere, the GTM press conference is being streamed live on the GNTB website at www.germany.travel/gtmlive.