Germanwings and Amadeus today announce a new agreement that will enable the airline to distribute all of its published fares and the most demanded ancillary services in the travel agency channel.
The Lufthansa subsidiary previously sold a limited range of its fares via Amadeus’ travel agency partners, using full e-ticketing.
Now, in addition, through this industry-first agreement, the airline will become the first in the world to also make its full range of published fares bookable using light ticketing functionalities, making Germanwings the first carrier to offer both full and light ticketing to travel sellers.
Christian Hein, senior vice president e-commerce, sales and distribution, Germanwings said: “We are delighted to be able to offer our full range of published fares to travel agency partners combining light ticketing and full e-ticketing options.
“Thanks to our industry-leading agreement with Amadeus, travel agents will be able to offer their customers a comprehensive range of fare options for our point-to-point and interline flights, as well as all the ancillary services that allow travel agencies to tailor the full air travel experience to their customers.
“This means that it will be easier and more attractive than ever for travel agency partners to make a Germanwings booking via Amadeus.”
Light ticketing is Amadeus’ unique system enhancement that enables agents to book low-cost and hybrid carriers with the same booking process used for full-service carriers, even when established through an interface using XML technology.
Holger Taubmann, senior vice president, distribution at Amadeus said: “We are excited to be extending our existing relationship with Germanwings in order to provide travel agents with a comprehensive offering.
“We are seeing increasing numbers of low-cost and hybrid carriers choosing to distribute their fares and ancillaries through our global network of travel agents.
“By doing so, these carriers can access high-yield customer segments such as business travellers and provide passengers with choice, value and opportunities to personalise their journeys with the same booking flow as for traditional carriers. It’s a win-win situation.”