Genting Hong Kong has unveiled its plans to target Asia’s premium cruise market with the introduction of Dream Cruises, the first-ever Asian based premium brand.

Aboard Star Cruises’ highly-acclaimed SuperStar Virgo, Genting chairman Tan Sri Lim Kok Thay announced the launch of Dream Cruises with the building and delivery of two new ships that will attract and cater specifically to Asia’s premium sector.

Dream Cruises’ first ship, Genting Dream will debut in November 2016, while its sister ship World Dream will sail in November 2017.

“Being the first company to offer cruises in China over 20 years ago with Star Cruises, we conceived Genting Dream three years ago to be the only purpose-built premium category new build for the Asian, and specifically Chinese, market.

“Dream Cruises’ ships will be the most spacious ships in Asia Pacific and provide the highest level of guest service in the region,” said Tan Sri Lim Kok Thay.

“The launch of Dream Cruises completes the Company’s mission of having a brand for each of the three major cruise market segments – Crystal Cruises for the luxury segment, Dream Cruises for the premium segment and Star Cruises for the contemporary segment.”

Genting Dream will carry 3,400 guests and 2,000 crewmembers, giving the 150,000-ton vessel the largest guest space ratio of 45 tons per guest as well as the highest crew-to-guest ratio at 1.7 of any Asia Pacific ship.

The accommodations aboard Genting Dream will reflect both size and choice for travellers, with 70 per cent of Genting Dream’s staterooms offering private balconies, and more than 100 connecting rooms that will cater to larger extended families.