Fort Lauderdale is launching a new marketing effort called We Love Cruisers. The program, which will debut in October, is being launched in partnership with Royal Caribbean International and Celebrity Cruise Lines.
Travel agents who book clients on any of the seven eligible Royal Caribbean International or Celebrity Cruise Lines ships for pre- or post-cruise stays in Greater Fort Lauderdale hotels for two or more nights will receive a $25 American Express gift card, on top of earned hotel commission. The gift cards will be awarded to agents by the Greater Fort Lauderdale Convention Visitors Bureau (GFLCVB) upon completion of the booked stay.
Passengers who extend their cruise with a pre/post stay in Greater Fort Lauderdale will receive a beach starter kit containing a welcome beach towel and flip flops upon arrival in their hotel room, along with two Cruise and Play VIP cards good for complimentary admission to one of Fort Lauderdale’s many leisure activities.
The We Love Cruisers travel agent incentive will be available on bookings made during the month of October 2009 for travel anytime through 2010.