Edward French has been named as the chief sales and marketing officer at the Ritz-Carlton Hotel Company.

As a member of the corporate operating committee, he will oversee the strategic positioning of one of the world’s most iconic and powerful luxury hotel brands.

In his role, French will serve as the strategic business partner to the president and global chief operating officer of the Ritz-Carlton Hotel Company, and play a critical leadership role for the marketing, global sales and revenue management discipline.

As French moves into his Ritz-Carlton role, there will continue to be increased focus on making meaningful connections and deepening the levels of engagement with guests through digital, CRM and mobile platforms.

“The digital evolution that we see is shifting the marketing landscape dramatically,” said French.

“The Ritz-Carlton hotels and resorts are truly beloved by consumers who have many wonderful memories of personal experiences.

“I am delighted at the opportunity to take a truly iconic luxury brand and continue to bring it to life in a multitude of ways with those who connect with us.”