Hollywood legned Morgan Freeman is to become the new brand ambassador for Turkish Airlines.

The Turkish flag-carrier announced that Freeman will be its new face to represent the brand in the United States.

A commercial featuring Freeman – filming today in Los Angeles will be aired during the Super Bowl on February 5th.

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a four-star airline today with a fleet of 334 aircraft flying to 292 destinations worldwide with 243 international and 49 domestic.