Frasers Expands into Middle East

29th Mar 2010
Frasers Expands into Middle East

Luxurious Fraser Suites Seef Bahrain Opens in City’s Premier Business & Entertainment District.

Frasers Hospitality Pte Ltd (Fraser) today marked the beginning of a major presence in the Middle East with the grand opening of Fraser Suites Seef Bahrain,the first of five properties to come on line throughout this region over the next two years.The 19-storey Kingdom of Bahrain property sets new standards for luxury accommodation inthe city, with 91 one or two bedroom suites and three stunning penthouses. Each flooraccommodates just eight suites for greater privacy and security, and the elegant interiordesign is complemented by the highest quality fixtures and fittings – including HermanMiller furniture, BOSE sound system and an iPod docking station in every apartment.It is the only international-class accommodation with direct access to the city’s exclusiveSeef Mall, Bahrain’s premier shopping and entertainment destination.

Fraser Suites Seef Bahrain’s grand opening was held under the patronage of Her Excellency,Shaikha Mai Bint Mohammed Al Khalifa, Minister of Culture and Information. The guest-ofhonourwas His Excellency Mr Wong Kwok Pun, Ambassador of the Republic of Singaporeto the Kingdom of Saudi Arabia.

Fraser Suites Seef Bahrain was developed by Seef Properties, one of Bahrain’s largest realestate companies, which owns and manages various commercial properties including SeefMall, the largest shopping and entertainment centre in the Kingdom.The opening of Fraser Suites Seef Bahrain will be followed in quick succession with thelaunch of two more properties, Fraser Suites Dubai and Fraser Suites Doha.Another two properties already on the drawing board—in Oman and the Kingdom of SaudiArabia—are scheduled to open within the next two years.“The Middle East remains a most exciting growth area for business and tourism and,strategically for Frasers Hospitality, an important pillar in our global network”, said ChiefExecutive Officer of Frasers Hospitality, Mr Choe Peng Sum.“The Kingdom of Bahrain’s growth is predicated on a rapidly diversifying economy withimpressive expansion into new areas such as tourism, manufacturing, trade and commerce.”“The city’s forecast of an estimated 6.7 percent growth in international arrivals this year,together with a sharp demand-supply imbalance in the hospitality sector, set the scene for asuccessful start to our expansion through the region.” he added.Frasers Hospitality currently manages 31 properties – a total of 4,800 individual residences—in 19 cities worldwide.

This year, the company will open a total of 16 new properties, 12 under the Fraser brand and4 under the new Modena brand and will make its debut in 12 major cities—Budapest(Hungary), Bangalore (India), Doha (Qatar), Dubai (United Arab Emirates), Kuala Lumpur(Malaysia), New Delhi (India), Osaka (Japan), Bahrain (Middle East), Chengdu (China),Guangzhou (China), Suzhou (China) and Tianjin (China).


With another 6,000 residences already on the drawing board, the company is on course tomanage more than 10,600 individual residences by the end of 2012.


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