Four Seasons Hotels and Resorts is launching a new highly experiential global website. The new fourseasons.com offers an immersive and user-friendly experience, combined with rich global content, impactful design and social media integration.
“Four Seasons has always provided an unparalleled hotel experience, and this level of service and engagement extends into our online presence,” says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. “The new website anchors our already strong digital presence online, in social media and with the various communities we facilitate.”
Four Seasons has previously tapped into social media with the Four Seasons magazine online, the introduction of blogs such as Have Family Will Travel, and a strong presence on social networking sites to suit the ways guests and travel partners communicate.
The new Four Seasons website was designed to deliver an immersive and effortless experience tailored to every user. The brand’s signature service, locations and experiences are showcased through photo-rich, informative property and destination pages.
The website includes a new booking process that allows multi-itinerary trips to be booked, on the go – which is fully optimised for mobile devices, access to reviews on twitter, Facebook and Tripadvisor.
The website also offers highlights of properties and personalisation features that enable users to set up their own profile.
Research around digital consumption of luxury consumers was conducted for the development of the new website. In addition, Four Seasons held focus groups globally to better understand guest and travel partner needs.
In 2012, fourseasons.com will continue to evolve with more multilingual sites and rich video content, according to the company.