Four Seasons shines the spotlight on the company’s international collection of award-winning spas this fall by providing unprecedented access to global and regional experts through exclusive offers and robust social media experiences, including the first-ever global Four Seasons Spa Week and a partnership with American Express. Four Seasons also announces details of the spas at six properties slated to open within a year.
As part of the exciting spa focus, Four Seasons provides access to its global network of spa professionals through an expert panel whose members have been anointed the “Curators of Calm.” The Curators of Calm will share their unique insights on latest industry developments, spa trends and more on Twitter, Facebook and Foursquare. Beginning immediately, guests who check into Four Seasons spas on Foursquare will receive spa tips from those properties and the Curators of Calm.
In addition, Four Seasons will host Four Seasons Spa Week (#FSspa) on Twitter and in spas around the world, November 14 – 18, 2011. A series of Twitter chats led by the Curators of Calm will be hosted throughout the course of the week and will centre around industry trends in categories such as ageing gracefully and the growing male spa segment.
“We are thrilled to share the passion and expertise from our spa experts from around the world with spa enthusiasts in new and engaging ways this fall,” says Christopher Norton, chair of Four Seasons global spa task force and regional vice president and general manager of Four Seasons Hotel George V Paris. “Evolution is essential in spas, and our extensive specialised network provides a truly global perspective on the latest trends and innovations that shape the industry.”
As one of the largest operators of luxury spas in the world for more than 25 years, Four Seasons has continually created treatments and environments that are ahead of the curve. Spas at Four Seasons are beautifully and comfortably designed with an authenticity of style that inspires guests and reflects the local flavour of each destination. Indigenous ingredients and locally inspired treatments are offered alongside international and domestic brands and a broad variety of traditional, classic and new spa treatments. For example, many Four Seasons spas are emphasising organic local products, recycling, ozone or negative ions. By the end of 2011, all Four Seasons spas across the globe will offer an organic or chemical free option.