Flybe, Europe’s largest regional airline and the UK’s number one domestic carrier, has today launched a £500,000 business travel campaign across all media that will, over the next couple of months, feature various objects relating to business travel and destinations. All are wrapped in Flybe’s distinctive coloured ‘lozenges designed to reinforce the imaging used as part of the recent overhaul of its creative look.
In keeping with its commitment to keep business of the move despite these continuing times of economic challenge, Flybe’s eye-catching briefcase will be the first to hit the media this weekend. The bold creative has been designed by Flybe’s longstanding creative agency SOUK with media bought by Starcom and, over the duration of this campaign’s roll-out, will also incorporate items such as clocks and calendars.
Simon Lilley, Flybe’s Director of Marketing, says: “We realise that saving time and money are both crucial factors in running a successful business in these tough economic times, equally, maintaining a critical work/life balance. Flybe has formulated a unique network with shuttle-style frequencies that allow convenient day returns for the well organised business traveller who knows his or her number one, two, three or maybe more priorities are back at home. That’s why we are the UK’s Number 1 Domestic airline!
“With 45-50% of our passengers flying for business-related reasons, we are really delighted to now have established a recognisable campaign that people can relate to that allows messaging to both our leisure and business passenger bases.”
Flybe’s bold new business campaign is being launched on the same day as its milestone announcement of a new route between Edinburgh and Paris Charles de Gaulle; and increased frequencies for three of its other key French routes now on sale as a result of its recently announced landmark codeshare agreement with Air France.
Mr Lilley adds: “We are confident that this two-month long campaign, when coupled with the many generous benefits associated with our Economy Plus programme and enhanced daily services - a large percentage of which allow for convenient same day return travel - will send out the very strong message that Flybe is in reality the best airline to do business with, any day of the week. Case closed!”