Flybe is starting the new year with a brand refresh to better reflect the extent of its local presence. 

Operating more UK domestic flights than any other airline, Flybe is literally ‘Close to You’, not only in the UK but across its mainland European network.

The airline has introduced the strengthened brand which includes the ‘Close to You’ strapline to its marketing messaging to better highlight its leading position and intent to continue providing unparalleled air travel to and from the regions.

Flybe has long been recognised by customers for its friendly personalised on-board service.

In multiple ways the airline is closer to its customers and this uniqueness will be part of its future brand messaging.

Roy Kinnear, Flybe chief commercial officer explained: “Flybe specialises in bringing people together and, in this day and age, it is more important than ever for companies to establish a real personal connection with their customers.

“This is why we feel ‘Close to You’ is the perfect message to marry our commitment to quality customer service with our extensive route network.

“It not only connects our business and leisure travellers intra-regionally but also to our many international codeshare partners at key metropolitan airport hubs for seamless onward long haul travel.

“Establishing a warm friendly presence in the often faceless hustle and bustle of the aviation world is something that all of us at Flybe are working towards making reality.”

Flybe is Europe’s largest regional airline and flies more UK domestic flights than any other airline – 53 per cent of all UK flights within mainland Britain.

Flybe currently operates 210 routes serving 15 countries from 81 departure points in the UK and Europe and is the largest scheduled airline by air traffic movements at Aberdeen, Belfast City, Birmingham, Cardiff, Exeter, Isle of Man, Jersey, Newquay and Southampton airports.

Flybe operates a fleet of 81 aircraft – 56 Bombardier Q400, 9 Embraer E195, 11 E175 & 5 ATR 72s and was rated the best UK airline for punctuality and sixth in the world in the global airlines punctuality league table by OAG in Jan 2017.