Flybe and Avis Budget UK have announced an enhancement to their long-standing relationship.
Under the terms of the new deal Flybe customers now have the added choice of selecting a Budget car rental direct via the Flybe website as an integral part of their flight booking.
Phillip Delaney, Flybe director of sales and marketing said: “This news deepens our successful, long-established relationship with Avis Budget UK.
“Integrating an even greater choice of car hire options within Flybe’s flight booking process streamlines the entire transaction taking it to a new level for our customers.
“Together with our partners, we are committed to offering the best car rental experience in the industry, tailored around the needs of our passengers.”
By incorporating the added Budget range into the airline’s overall booking process, the online experience is simplified making it more user-friendly, delivering a more robust offering to Flybe customers and providing multiple travel solutions from one easy-to-use platform.
Nina Bell, managing director for the Northern EMEA Region, Avis Budget Group, added: “The launch of Budget into the Flybe flight booking path further strengthens our commitment to making the car hire process as simple as possible.
“Customers are looking for ways to streamline their online purchasing behaviour and this new capability taps into that rising trend.”